
I decided to research the Hennepin County Public Library because I am originally from Minneapolis, Minnesota and I am interested in knowing how connected HCPL is to its digital patrons. A few years ago, HCPL’s central library, located in downtown Minneapolis, was redesigned and rebuilt in the same location as the old central library. This newly updated building boasted new teen and children’s areas, study and meeting rooms, and many sustainable elements (Pelli Clarke Pelli Architects). HCPL also ranks as the 5th best library on the HAPLR ratings for 2009 (www.haplr-index.com).
I first searched Facebook.com to see if HCPL had a presence on the social networking site. I was pleased to find that not only do they have a fan page; it has been constantly updated by the HCPL staff. It’s not completely clear who maintains the page (librarians or non-professional staff), but all of the posts contain useable information for patrons. Information on new library programs, library news, and upcoming library events is posted to the Facebook page. Library fans (patrons) also post questions, comments, and information relating to the library and community. Patrons were also using the Facebook page to contact library staff, when the HCPL website was down. The staff that updates the Facebook page promptly responded to the issue and alerted patrons when the main website was back up. Below is a screenshot of the HCPL Facebook fan page.

I next searched Twitter for “Hennepin County Public Library.” I found that the library has a Twitter page (Twitter.com/Hcpl). The page lists Meg Canada and Jody Wurl as the main contributors of the information posted. The Twitter page has similar information to the Facebook page, but it seems that it is updated more often. I also searched to find other users Tweets that might be about the library. I was quite surprised to find so many people tweeting about the library. Some of the results were FourSquare check in’s, but many of the people were commenting about library programs and events. Hennepin County definitely has a presence on Twitter. Below is are screenshots of the Twitter page and search results.


I was very surprised to see that HCPL had a strong presence on YouTube. There are 58 videos that were posted under the Hennepin County Public Library’s YouTube page. Many of the videos are for children (videos on finger play and songs) and some of the videos show young patrons doing book talks on popular children’s books. The YouTube page seems to be directed at the younger patrons (12 and younger) and their parents. Many of their videos have low view counts, but I think if they add content for a wider range of patrons, they will get a larger following of YouTube users. Also adding their YouTube content to easily accessible pages on the main website and Facebook will give the videos higher visibility. I hope they continue to make videos on YouTube and cover a wider range of programs.
Fingerplay Ms. Mary Mack
Finally, I searched Google News for any recent mentions of HCPL. I found a few articles that touched on the library. Only one recent article featured the HCPL as the main topic, as most of them merely mentioned the library system or library funding in addition to another topic. I also searched Google Blogs, but there were only a few blog postings that were actually about the library. It seems that most of the posts just mentioned the library in relation to an event that was being discussed.

From the resources that I visited, I can say that the Hennepin County Public Library has a very good presence on the web. I think they could make a more concentrated effort to attract users from the college age and recent college graduate ages (19-25). Seeing as I how I fall into that category, I really feel like the library is overlooking us. The main library site (http://www.hclib.org) has specific pages for children and teen patrons, that feature blogs and links for program that target them, but I could not find similar pages for older patrons. The Twitter page attracts all age ranges, especially the younger adults, but I think it would benefit the library to also designate a space for them on the main site. Overall, I am pleased with the web presence of the Hennepin County Public Library.