For this assignment I thought about following a larger library, possibly one in Chicago, but then I was drawn back to my roots and decided to check out one of my hometown libraries, the Kankakee Public Library. Let me first start off by saying that I absolutely love the library system in the Kankakee/Bradley, IL area and I do not mean to be disrespectful at all by anything that I am about to say, these are just observations on their web presence.
It was not until I had moved away for almost 10 years (I can’t believe that I’ve really been gone for that long) that I realized how awesome and forward thinking the library system is in the Kankakee area. Growing up in the town, I know that the majority of the town falls into the blue collar/working class category. There is nothing wrong with this at all, but just looking at the demographics of the town, one might not think that we would have such a strong, innovative library program. I am proud to say that over the last eight years or so despite the economic downturn, the Bradley Public Library and Kankakee Public Library have both been able to completely renovate/remodel the buildings they reside in (Kankakee moving to a different location entirely) and are now able to offer even more services and programs to their patrons. Libraries may be in a tough time right now, but if the community values and supports their library things can get done.
Main Page
So now with a little back story, here goes the brand monitoring that I did on the Kankakee Public Library. Initially, I went to our good friend Google to start searching. I was very impressed to find from my initial searching that the Kankakee Public Library seems to have a very large web presence. They have their own website that can be accessed through two web addresses either http://www.lions-online.org/index.html or http://www.kankakee.lib.il.us/. KPL’s website is very informative and user friendly with new events listed in the middle, basic info like hours and phone number at the top, navigation bar on the left for the site and links to blogs, podcasts and other online resources on the right side.
I was very excited to see how advanced KPL has become over the years with technology. The fact that they even have staff blogs and podcasts available to their patrons blew me away. I was also very impressed to see that one of the podcasts was done by our very own Michael Stephens in 2007. For people who do not know what a blog is there are informational videos and instructional videos on how to set up an RSS feed if you want to follow any of their blogs or podcasts. Staying ahead of the trend and getting people comfortable and used to using different forms of technology seems to be one of their goals with the new library space.
Blogs
Diving deeper into the web presence of KPL I started to notice a trend, the use of blogs by their staff was very strong in the beginning around 2005-2008/09 but recently there web presence seems to be waning. KPL does advertise three different blogs on their website; She Said/ He Said (blog by the directors), Library Musings (staff blog) and Teenzone blog (teen blog) but actually visiting the blogs shows another picture. Most of the posts are old and don’t really have much to do with the library aside from the She Said/ He Said blog which hasn’t been updated in over a year. I’m not sure why there are a lot of blog posts for years past but not currently; did the novelty wear off? is the staff too busy? were people not responding to the posts? There are many variables as to why there is not as much blogging going on in KPL anymore.
Searching other blogs through Google didn’t bring up too many other results, I was directed to their personal blogs again. Two blogs that did come up mentioning KPL were the Rambling Librarian from Singapore and again Michael Stephens’ Tame the Web. Yet again there are posts about KPL but they are from 2006 and 2008. I’m guessing the blog was possibly not received well in the Kankakee area and so that is why they have not been utilized lately?
Facebook/ Flickr
Two online areas where KPL is going strong and connecting with their users is through Facebook and Flickr. KPL has a general Facebook page with info on author visits, book clubs and other community events being held at the library.
For the past two years KPL has put together an event called Rock the Stacks. Kankakee has always been a very musical town and this event brings together Kankakee bands from the past for a reunion. This has been a very popular event and has even expanded to have its own web presence. There is a separate Facebook page for Rock the Stacks and pictures are on the KPL flickr page. Since the teenzone blog does not get much action, I think this might be where the kids are getting their info. This page has more of a teen feel but with the same information as the main KPL facebook page. It might be cooler to be “friends” with Rock the Stacks opposed to KPL. Here’s a great video from the 2010 Rock the Stacks concert. See how cool a library can be!! Rock the Stacks! 2010
KPL’s flickr page has a lot of activity on it with pictures from most of the events held at the library. This is a great way to show people what actually goes on in the library. There are a lot of community events going on that may sound all right on paper, but when you can actually see kids interacting, having a good time and being able to enjoy the library as a space it is that much more rewarding. 
Wiki
Another online presence I want to discuss with KPL is the start of their Kankakee Public Library Wiki. This wiki was made as a place to put together pieces of history about KPL. It is set up like a wikipedia page with many different fun facts about the history of KPL. 
I had no idea growing up that the lions at the front doors of the original KPL building are actually from the original Carson Pirie Scott store on State St. here in Chicago. It’s amazing to find these little things out and I’m glad there is one place to find the history of the library.
In an online world where the general public can make or break a business based on their reviews, it is important to be transparent and open about how a business runs. Overall I think KPL is making a good name for themselves online. They may need to keep up on their blogs if they are going to advertise them on their homepage. I tried to search through twitter for KPL but was unsuccessful. It seems like they are doing a good job getting their name out there but it is not creating much buzz with the general public on social media sites. Whatever they do in the future with their online presence, I hope that the KPL system sticks to their core values and continues an amazing library program for generations in the future.